HowToSemrush

Step-by-step Semrush tutorials, in plain English.

HowToSemrush is an independent guide and is not affiliated with or endorsed by Semrush.

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Fresh step-by-step walkthroughs from the HowToSemrush Editorial Team, newest first.

Browse by Category

Pick a lane: every tutorial is organized by the job it helps you do.

Getting Started6 tutorialsStart learning → Keyword Research4 tutorialsFind keywords → Site Audit and On-Page5 tutorialsFix my site → Competitors and Backlinks5 tutorialsResearch rivals → Content, Local and Tracking5 tutorialsTrack and grow →

Why Trust HowToSemrush?

Every tutorial is researched and tested step by step in a real Semrush account before it is published, then written in plain English with no jargon and no skipped steps. We explain what each tool does, when to use it, and how to read your results. HowToSemrush is an independent guide and is not affiliated with or endorsed by Semrush.

Tested step by step

Every walkthrough is clicked through in a real Semrush account before it goes live.

Plain English, always

No jargon, no assumed knowledge. New to SEO? You will not get lost here.

Independent and unbiased

We are not Semrush. Our only job is helping you learn the tools with honest, practical guides.

Browse All Semrush Guides

Every tutorial on the site, organized by topic — 24 step-by-step guides.

Getting Started 5 guides

What Is Semrush? A Plain-English Guide for Beginners How to Set Up Your First Semrush Project: Step by Step Semrush Free vs Paid: What the Free Account Actually Includes Navigating Semrush: Toolkits, Sidebar, and Dashboard Tour AI Search Is Changing SEO: What Semrush’s AI Visibility Features Show You

Keyword Research 4 guides

How to Use the Keyword Magic Tool: From Seed Keyword to Target List Keyword Overview: How to Read Any Keyword’s Report Card Keyword Gap: Finding Keywords Your Competitors Rank For (and You Don’t) Keyword Strategy Builder: Turning a Keyword List into Topic Clusters

Site Audit & On-Page 5 guides

How to Run Your First Semrush Site Audit Site Audit Errors, Warnings & Notices: What to Fix First On Page SEO Checker: Optimizing One Page for One Keyword SEO Content Template: Writing a Data-Backed Brief Before You Write January SEO Reset: A Semrush-Powered Site Checkup to Start the Year

Competitors & Backlinks 5 guides

Competitor Analysis in Semrush: Domain Overview + Organic Research Traffic Analytics: Reading Where Competitors Get Their Visitors Backlink Analytics: Understanding Any Website’s Link Profile Backlink Gap: Finding Sites That Link to Competitors but Not You Traffic Dropped? How to Diagnose It with Semrush (Without Panicking)

Content, Local & Tracking 5 guides

Listing Management: Keeping Your Local Business Listings Consistent Position Tracking + My Reports: Monitoring Rankings and Reporting Results Topic Research: Planning Content Around Questions People Ask Advertising Research: Studying Competitor PPC Keywords and Ads Q4 Ad Research: What Competitor PPC Data Tells You Before Holiday Season