Traffic Analytics answers a different question than keyword reports: where do a competitor's visitors actually come from? This guide walks through the channel breakdown, top pages, and audience overlap — and the honest limits of estimated traffic data.
Competitor analysis in Semrush starts with two reports: Domain Overview for the 30-second snapshot, Organic Research for keyword and page detail. This tutorial walks through both, how to read their numbers honestly, and how to turn what you learn into your own plan.
Good articles start before the first sentence — with a brief. This tutorial shows how the SEO Content Template turns a target keyword into a data-backed brief, and how to hand that brief to a writer or use it yourself.
On Page SEO Checker compares one of your pages against top-ranking competitors for a target keyword and suggests improvements. This tutorial covers setup, reading the idea categories, and applying suggestions with editorial judgment.
A first Site Audit can surface hundreds of findings. This guide explains what errors, warnings, and notices actually mean, the order to fix them in, and which findings you can safely ignore.
A Site Audit crawls your website like a search engine does and reports technical issues in one dashboard. This tutorial walks through setup, the first crawl, and how to read the results without panicking.
A keyword list is not a content plan until it's organized. This tutorial shows how the Keyword Strategy Builder groups keywords into topic clusters mapped to pages, how to review and edit those clusters, and how to turn them into a publishing calendar.
Keyword Gap compares your domain against competitors to reveal keywords they rank for and you don't. This tutorial walks through the setup, how to read the gap views, and a simple framework for prioritizing the gaps worth pursuing.
Keyword Overview gives any keyword a full report card: volume, difficulty, intent, CPC, competitive density, and the SERP features in play. This guide teaches you to read each metric, understand what the estimates can and can't tell you, and make the 'worth targeting?' call.
The Keyword Magic Tool turns one seed keyword into hundreds of ideas with volume, difficulty, and intent data. This guide walks the full workflow — entering the seed, reading the columns, filtering ruthlessly, and saving a target list you'd actually write for.